Tribal Leadership Topic: Social Fusion
Speaker: Dave Logan
Date: 11-11-2009
Duration: 12 min

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Overview:

Social Fusion is a Tribal Leadership technique used by business leaders to quickly expand their network.

Typically, business people build their network by asking people they know for referrals. This goes against a fundamental “rule” of business to give first, before receiving.

Additionally, once a person makes the connectioin they often find themselves at the hub of number of separate relationships that have to be independently managed and cultivated. This takes lots of time and energy and is very ineffective.

Tribal Leadership - Old School Networking

The new networking model flips the old school networking approach on end. Instead of asking for referrals you go out of your way to give referrals to people you know. When you refer people you know to each other, you establish yourself a valuable asset to people you know and build a network that manages and cultivates itself.

Social Fusion - New School Networking

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How it works

• Introduce two people based on shared values and mutual interest.  This relationship consisting of 3 people all interconnected is called a “triad.”
• Ask for each to contribute, and to receive contribution, in a specific way.
• Check in whether they connected again in one week.  If they’re working on something, you’ve fused them.
• Keep going until you’ve fused six new professionals into your tribe.
• Sign of social fusion: the new person shows up at social events, having been invited by your contacts.

Source: Tribal Leadership by Logan, King, and Fischer-Wright, 2008; Connected program by Dave Logan and Eben Pagan.

More Topics in Tribal Leadership

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